Analytics
GA4 and Lead Tracking for Service Businesses in India
Track every lead source—calls, WhatsApp, forms, and bookings—using GA4, GTM, UTMs, and Looker Studio.
Events to capture
- form_submit (with form_id)
- phone_click (with page_path)
- whatsapp_click (with campaign/source)
- cta_click (buttons like “Book Now”, “Download”)
GTM setup
- Use GA4 Configuration + Event tags; enable enhanced measurement where relevant.
- DOM listeners for tel:, wa.me, and CTA buttons; push dataLayer with event name and label.
- Debug with GTM preview + GA4 DebugView before publishing.
UTM governance
- Use lowercase: source, medium, campaign, term, content.
- Standard: google / cpc, meta / cpc, instagram / story, whatsapp / cpc, email / newsletter.
- Create a shared sheet of approved UTMs; avoid spaces and mixed case.
CRM handoff
- Pass UTM and page_path into hidden form fields; store in CRM with lead.
- Set webhooks to send lead + source to your CRM or Google Sheets.
- De-duplicate by phone/email; log first touch and last touch.
Reporting stack
- Looker Studio: leads, conversion rate, cost/lead (import ad spend), revenue if available.
- Segment by device, location (focus Bhopal, Indore), and landing page.
- Schedule weekly email reports to sales + marketing.
Need tracking done right?
We set up GA4, GTM, UTMs, and dashboards so you know exactly which channel brings leads.